{"id":1002,"date":"2009-02-13T22:43:00","date_gmt":"2009-02-13T21:43:00","guid":{"rendered":"http:\/\/www.moovie.fr\/index.php\/2009\/02\/13\/la-fin-de-google-audio-ads\/"},"modified":"2009-02-13T22:43:00","modified_gmt":"2009-02-13T21:43:00","slug":"la-fin-de-google-audio-ads","status":"publish","type":"post","link":"https:\/\/www.moovie.fr\/index.php\/2009\/02\/13\/la-fin-de-google-audio-ads\/","title":{"rendered":"La fin de Google Audio Ads"},"content":{"rendered":"<p>Avec la crise, Google cherche \u00e0 r\u00e9duire ses co\u00fbts et \u00e0 se focaliser sur un nombre restreint de projets \u00e0 fort potentiel. Le g\u00e9ant de Mountain View <a href=\"http:\/\/google-tmads.blogspot.com\/2009\/02\/google-exits-radio-but-will-explore.html\">a ainsi annonc\u00e9<\/a> l\u2019arr\u00eat de son programme de distribution de publicit\u00e9s sur les ondes radios \u201cGoogle Audio ads\u201d lanc\u00e9 avec enthousiasme il y a trois ans. Contrairement aux attentes des responsables de la soci\u00e9t\u00e9, le mod\u00e8le de distribution publicitaire de Google ne semble convenir ni \u00e0 la radio ni \u00e0 la presse (<a href=\"http:\/\/www.moovie.fr\/index.php\/2009\/01\/22\/en-bref-le-recentrage-de-google-les-licenciements-de-microsoft-et-les-10-milliards-dapple\/\">Google a annonc\u00e9 la fin de son service Google print ads<\/a>). En 2006, Google avait cependant annonc\u00e9 pouvoir r\u00e9volutionner le march\u00e9 des publicit\u00e9s radios et pr\u00e9voyait \u201cun jour\u201d d\u2019embaucher plus de 1 000 personnes pour ce nouveau service. Aujourd\u2019hui, 40 personnes risquent de perdre leur emploi (aucune pr\u00e9cision n\u2019a \u00e9t\u00e9 donn\u00e9e sur le nombre de salari\u00e9s de ce projet)<\/p>\n<p>\u201c<em>Alors que nous avons consacr\u00e9 d\u2019importantes ressources afin de d\u00e9velopper ce projet et beaucoup appris, nous n\u2019avons pas eu l\u2019impact souhait\u00e9<\/em>\u201d a indiqu\u00e9 Susan Wojcicki, vice-pr\u00e9sident en charge de la gestion de produits chez Google. Le projet plus ambitieux relatif \u00e0 la distribution de publicit\u00e9s t\u00e9l\u00e9vis\u00e9es semble toujours \u00eatre d\u2019actualit\u00e9 puisque Google y investit encore.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Avec la crise, Google cherche \u00e0 r\u00e9duire ses co\u00fbts et \u00e0 se focaliser sur un nombre restreint de projets \u00e0 fort potentiel. Le g\u00e9ant de Mountain View a ainsi annonc\u00e9 l\u2019arr\u00eat de son programme de distribution de publicit\u00e9s sur les ondes radios \u201cGoogle Audio ads\u201d lanc\u00e9 avec enthousiasme il y a trois ans. Contrairement aux<span class=\"continue-reading\"> <a href=\"https:\/\/www.moovie.fr\/index.php\/2009\/02\/13\/la-fin-de-google-audio-ads\/\">&#46;&#46;&#46;<\/a><\/span><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_crdt_document":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[51,798],"tags":[1147,114,1159,1039],"class_list":["post-1002","post","type-post","status-publish","format-standard","hentry","category-audio","category-divers","tag-business-model","tag-google","tag-google-audio-ads","tag-google-print-ads"],"aioseo_notices":[],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.moovie.fr\/index.php\/wp-json\/wp\/v2\/posts\/1002","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.moovie.fr\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.moovie.fr\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.moovie.fr\/index.php\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.moovie.fr\/index.php\/wp-json\/wp\/v2\/comments?post=1002"}],"version-history":[{"count":0,"href":"https:\/\/www.moovie.fr\/index.php\/wp-json\/wp\/v2\/posts\/1002\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.moovie.fr\/index.php\/wp-json\/wp\/v2\/media?parent=1002"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.moovie.fr\/index.php\/wp-json\/wp\/v2\/categories?post=1002"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.moovie.fr\/index.php\/wp-json\/wp\/v2\/tags?post=1002"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}