{"id":132,"date":"2007-12-19T19:28:46","date_gmt":"2007-12-19T18:28:46","guid":{"rendered":"http:\/\/www.moovie.fr\/index.php\/2007\/12\/19\/microsoft-et-viacom-sallient-contre-youtube\/"},"modified":"2007-12-19T19:28:46","modified_gmt":"2007-12-19T18:28:46","slug":"microsoft-et-viacom-sallient-contre-youtube","status":"publish","type":"post","link":"https:\/\/www.moovie.fr\/index.php\/2007\/12\/19\/microsoft-et-viacom-sallient-contre-youtube\/","title":{"rendered":"Microsoft et Viacom s’allient contre Youtube"},"content":{"rendered":"

Les g\u00e9ants am\u00e9ricains Microsoft et Viacom viennent de s’entendre sur une alliance (\u00e9valu\u00e9e \u00e0 500 millions de dollars<\/em>) selon laquelle les deux soci\u00e9t\u00e9s coop\u00e9reront au niveau de la diffusion de publicit\u00e9s, de contenu, de la promotion d’\u00e9v\u00e9nements et de jeux vid\u00e9os. Cette alliance effective sur \u00ab\u00a0les prochaines ann\u00e9es\u00a0\u00bb a essentiellement \u00e9t\u00e9 pens\u00e9e afin de contrer la progression de Google et de Youtube au niveau de la publicit\u00e9 vid\u00e9o en ligne .<\/p>\n\n\n\n
<\/td>\n <\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

  <\/p>\n

L’alliance pr\u00e9cise notamment que : <\/p>\n

– Microsoft diffusera (sous licence non exclusive<\/em>) sur MSN.com ou via la Xbox 360 des contenus initialement diffus\u00e9s sur le r\u00e9seau Viacom tel que les cha\u00eenes MTV, Comedy Central et Paramount Pictures ; <\/p>\n

– La division Atlas de Microsoft devient la plateforme pub de Viacom aux USA ; <\/p>\n

– Microsoft s’engage sur les 5 prochaines ann\u00e9es \u00e0 acheter des espaces publicitaires sur les r\u00e9seaux c\u00e2bl\u00e9s et internet de Viacom; <\/p>\n

Vous pouvez retrouver l’ensemble des d\u00e9tails (en anglais<\/em>) de l’alliance sur le site money.cnn.com<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"

Les g\u00e9ants am\u00e9ricains Microsoft et Viacom viennent de s’entendre sur une alliance (\u00e9valu\u00e9e \u00e0 500 millions de dollars) selon laquelle les deux soci\u00e9t\u00e9s coop\u00e9reront au niveau de la diffusion de publicit\u00e9s, de contenu, de la promotion d’\u00e9v\u00e9nements et de jeux vid\u00e9os. Cette alliance effective sur \u00ab\u00a0les prochaines ann\u00e9es\u00a0\u00bb a essentiellement \u00e9t\u00e9 pens\u00e9e afin de contrer ...<\/a><\/span><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[19],"tags":[238,197,109,239,237,85],"class_list":["post-132","post","type-post","status-publish","format-standard","hentry","category-video","tag-alliance","tag-diffusion-video","tag-microsoft","tag-publicite-video","tag-viacom","tag-youtube"],"aioseo_notices":[],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.moovie.fr\/index.php\/wp-json\/wp\/v2\/posts\/132","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.moovie.fr\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.moovie.fr\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.moovie.fr\/index.php\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.moovie.fr\/index.php\/wp-json\/wp\/v2\/comments?post=132"}],"version-history":[{"count":0,"href":"https:\/\/www.moovie.fr\/index.php\/wp-json\/wp\/v2\/posts\/132\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.moovie.fr\/index.php\/wp-json\/wp\/v2\/media?parent=132"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.moovie.fr\/index.php\/wp-json\/wp\/v2\/categories?post=132"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.moovie.fr\/index.php\/wp-json\/wp\/v2\/tags?post=132"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}