{"id":147,"date":"2007-12-31T01:07:07","date_gmt":"2007-12-31T00:07:07","guid":{"rendered":"http:\/\/www.moovie.fr\/index.php\/2007\/12\/31\/la-publicit-internet-plus-efficace-que-la-publicit-tlvisuelle\/"},"modified":"2007-12-31T01:07:07","modified_gmt":"2007-12-31T00:07:07","slug":"la-publicit-internet-plus-efficace-que-la-publicit-tlvisuelle","status":"publish","type":"post","link":"https:\/\/www.moovie.fr\/index.php\/2007\/12\/31\/la-publicit-internet-plus-efficace-que-la-publicit-tlvisuelle\/","title":{"rendered":"La publicit&eacute; Internet plus efficace que la publicit&eacute; t&eacute;l&eacute;visuelle"},"content":{"rendered":"<p>Selon la derni&#232;re &#233;tude de Simmons (<em>division de <\/em><a href=\"http:\/\/www.business-strategies.co.uk\/Home.aspx\" target=\"_blank\"><em>Experian Research<\/em><\/a>), 47% des 75 000 adultes am&#233;ricains interrog&#233;s se d&#233;clarent &#234;tre plus &quot;concentr&#233;s&quot; (&quot;engaged&quot;) devant une publicit&#233; diffus&#233;e sur Internet que devant une publicit&#233; pass&#233;e &#224; la t&#233;l&#233;vision.<\/p>\n<p>L&rsquo;&#233;tude se base sur 6 crit&#232;res de &quot;concentrations&quot; parmi lesquels, la confiance, la r&#233;ceptivit&#233; et les interactions sociales (&quot;social interaction&quot; : viralit&#233;, effet de buzz&#8230;)<\/p>\n<p>L&rsquo;&#233;tude pr&#233;cise &#233;galement que 25% des interrog&#233;s d&#233;clarent &#234;tre plus concentr&#233;s s&rsquo;ils regardent un programme tv sur Internet que s&rsquo;ils le regardaient &#224; la t&#233;l&#233;vision; qu&rsquo;ils sont 18% &#224; &#234;tre plus concentr&#233;s devant une publicit&#233; sur internet que dans un magazine, et 15% envers un article en ligne que son &#233;quivalent dans la presse.<\/p>\n<p><a href=\"http:\/\/publications.mediapost.com\/index.cfm?fuseaction=Articles.showArticleHomePage&amp;art_aid=73268\" target=\"_blank\">Via Mediapost<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Selon la derni&#232;re &#233;tude de Simmons (division de Experian Research), 47% des 75 000 adultes am&#233;ricains interrog&#233;s se d&#233;clarent &#234;tre plus &quot;concentr&#233;s&quot; (&quot;engaged&quot;) devant une publicit&#233; diffus&#233;e sur Internet que devant une publicit&#233; pass&#233;e &#224; la t&#233;l&#233;vision. L&rsquo;&#233;tude se base sur 6 crit&#232;res de &quot;concentrations&quot; parmi lesquels, la confiance, la r&#233;ceptivit&#233; et les interactions sociales<span class=\"continue-reading\"> <a href=\"https:\/\/www.moovie.fr\/index.php\/2007\/12\/31\/la-publicit-internet-plus-efficace-que-la-publicit-tlvisuelle\/\">&#46;&#46;&#46;<\/a><\/span><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_crdt_document":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[19],"tags":[166,128],"class_list":["post-147","post","type-post","status-publish","format-standard","hentry","category-video","tag-etude","tag-publicite"],"aioseo_notices":[],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.moovie.fr\/index.php\/wp-json\/wp\/v2\/posts\/147","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.moovie.fr\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.moovie.fr\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.moovie.fr\/index.php\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.moovie.fr\/index.php\/wp-json\/wp\/v2\/comments?post=147"}],"version-history":[{"count":0,"href":"https:\/\/www.moovie.fr\/index.php\/wp-json\/wp\/v2\/posts\/147\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.moovie.fr\/index.php\/wp-json\/wp\/v2\/media?parent=147"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.moovie.fr\/index.php\/wp-json\/wp\/v2\/categories?post=147"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.moovie.fr\/index.php\/wp-json\/wp\/v2\/tags?post=147"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}