{"id":193,"date":"2008-01-05T00:34:49","date_gmt":"2008-01-04T23:34:49","guid":{"rendered":"http:\/\/www.moovie.fr\/index.php\/2008\/01\/05\/les-dpenses-publicitaires-sur-le-web-dpasseront-ceux-de-la-tlvision-en-2008-en-sude-et-en-2009-en-g-b\/"},"modified":"2008-01-05T00:34:49","modified_gmt":"2008-01-04T23:34:49","slug":"les-dpenses-publicitaires-sur-le-web-dpasseront-ceux-de-la-tlvision-en-2008-en-sude-et-en-2009-en-g-b","status":"publish","type":"post","link":"https:\/\/www.moovie.fr\/index.php\/2008\/01\/05\/les-dpenses-publicitaires-sur-le-web-dpasseront-ceux-de-la-tlvision-en-2008-en-sude-et-en-2009-en-g-b\/","title":{"rendered":"Les d&eacute;penses publicitaires sur le web d&eacute;passeront ceux de la t&eacute;l&eacute;vision en 2008 en Su&egrave;de et en 2009 en G-B."},"content":{"rendered":"<p>Selon le quotidien londonien <a href=\"http:\/\/www.guardian.co.uk\/media\/2008\/jan\/03\/advertising.digitalmedia?gusrc=rss&amp;feed=media\" target=\"_blank\">The Guardian<\/a> qui se base sur les pr\u00e9visions de <a href=\"http:\/\/www.groupm.com\" target=\"_blank\">Group M<\/a>, la Grande-Bretagne deviendra la premi\u00e8re \u00e9conomie \u00ab\u00a0majeure\u00a0\u00bb \u00e0 voir ses annonceurs d\u00e9penser plus d&rsquo;argent en publicit\u00e9 sur Internet qu&rsquo;\u00e0 la t\u00e9l\u00e9vision \u00e0 partir de 2009. Le web anglais s&#8217;emparerait en effet de 24,8% du march\u00e9 publicitaire (<em>contre 26% en t\u00e9l\u00e9vision<\/em>) d\u00e8s la fin 2008, avant de prendre la t\u00eate l&rsquo;an prochain. L&rsquo;agence pr\u00e9voit \u00e9galement que les d\u00e9penses publicitaires sur Internet seront plus importantes que les d\u00e9penses \u00e0 la t\u00e9l\u00e9vision en Su\u00e8de d\u00e8s 2008. <\/p>\n<p><a href=\"http:\/\/www.guardian.co.uk\/media\/2008\/jan\/03\/advertising.digitalmedia?gusrc=rss&amp;feed=media\" target=\"_blank\">Source<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Selon le quotidien londonien The Guardian qui se base sur les pr\u00e9visions de Group M, la Grande-Bretagne deviendra la premi\u00e8re \u00e9conomie \u00ab\u00a0majeure\u00a0\u00bb \u00e0 voir ses annonceurs d\u00e9penser plus d&rsquo;argent en publicit\u00e9 sur Internet qu&rsquo;\u00e0 la t\u00e9l\u00e9vision \u00e0 partir de 2009. Le web anglais s&#8217;emparerait en effet de 24,8% du march\u00e9 publicitaire (contre 26% en t\u00e9l\u00e9vision)<span class=\"continue-reading\"> <a href=\"https:\/\/www.moovie.fr\/index.php\/2008\/01\/05\/les-dpenses-publicitaires-sur-le-web-dpasseront-ceux-de-la-tlvision-en-2008-en-sude-et-en-2009-en-g-b\/\">&#46;&#46;&#46;<\/a><\/span><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_crdt_document":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[51,52,19],"tags":[321,128],"class_list":["post-193","post","type-post","status-publish","format-standard","hentry","category-audio","category-presse","category-video","tag-chiffres","tag-publicite"],"aioseo_notices":[],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.moovie.fr\/index.php\/wp-json\/wp\/v2\/posts\/193","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.moovie.fr\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.moovie.fr\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.moovie.fr\/index.php\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.moovie.fr\/index.php\/wp-json\/wp\/v2\/comments?post=193"}],"version-history":[{"count":0,"href":"https:\/\/www.moovie.fr\/index.php\/wp-json\/wp\/v2\/posts\/193\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.moovie.fr\/index.php\/wp-json\/wp\/v2\/media?parent=193"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.moovie.fr\/index.php\/wp-json\/wp\/v2\/categories?post=193"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.moovie.fr\/index.php\/wp-json\/wp\/v2\/tags?post=193"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}