{"id":301,"date":"2008-01-23T13:03:04","date_gmt":"2008-01-23T12:03:04","guid":{"rendered":"http:\/\/www.moovie.fr\/index.php\/2008\/01\/23\/publicis-et-google-saccordent-pour-mettre-en-commun-leur-expertise\/"},"modified":"2008-01-23T13:03:04","modified_gmt":"2008-01-23T12:03:04","slug":"publicis-et-google-saccordent-pour-mettre-en-commun-leur-expertise","status":"publish","type":"post","link":"https:\/\/www.moovie.fr\/index.php\/2008\/01\/23\/publicis-et-google-saccordent-pour-mettre-en-commun-leur-expertise\/","title":{"rendered":"Publicis et Google s&rsquo;accordent pour mettre en commun leur expertise"},"content":{"rendered":"<p>\u00ab\u00a0<em>Nous envoyons un message au march\u00e9 pour lui dire que nous prenons la publicit\u00e9 en ligne tr\u00e8s au s\u00e9rieux<\/em>\u00ab\u00a0, a d\u00e9clar\u00e9 Maurice L\u00e9vy, pr\u00e9sident de Publicis, (actuellement quatri\u00e8me groupe de communication au monde) suite \u00e0 l&rsquo;annonce de l&rsquo;accord pass\u00e9 avec le g\u00e9ant Google, accord qui vise \u00e0 \u00ab\u00a0mettre en commun leur expertise pour se d\u00e9velopper sur le march\u00e9 en pleine expansion de la publicit\u00e9 sur Internet\u00a0\u00bb.<\/p>\n<p>\u00ab\u00a0<em>Google n&rsquo;est pas un ami de court terme et un ennemi de long terme. C&rsquo;est un vrai partenaire<\/em>\u00ab\u00a0, a indiqu\u00e9 Maurice L\u00e9vy aux journalistes sans pr\u00e9ciser toutefois les d\u00e9tails sur la nature de cette collaboration. Google apporterait son \u00ab\u00a0savoir-faire technologie\u00a0\u00bb et Publicis \u00ab\u00a0son expertise en mati\u00e8re d&rsquo;analyse et de m\u00e9dia-planning\u00a0\u00bb<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u00ab\u00a0Nous envoyons un message au march\u00e9 pour lui dire que nous prenons la publicit\u00e9 en ligne tr\u00e8s au s\u00e9rieux\u00ab\u00a0, a d\u00e9clar\u00e9 Maurice L\u00e9vy, pr\u00e9sident de Publicis, (actuellement quatri\u00e8me groupe de communication au monde) suite \u00e0 l&rsquo;annonce de l&rsquo;accord pass\u00e9 avec le g\u00e9ant Google, accord qui vise \u00e0 \u00ab\u00a0mettre en commun leur expertise pour se d\u00e9velopper<span class=\"continue-reading\"> <a href=\"https:\/\/www.moovie.fr\/index.php\/2008\/01\/23\/publicis-et-google-saccordent-pour-mettre-en-commun-leur-expertise\/\">&#46;&#46;&#46;<\/a><\/span><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_crdt_document":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[51,52,19],"tags":[527,114,526],"class_list":["post-301","post","type-post","status-publish","format-standard","hentry","category-audio","category-presse","category-video","tag-accord","tag-google","tag-publicis"],"aioseo_notices":[],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.moovie.fr\/index.php\/wp-json\/wp\/v2\/posts\/301","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.moovie.fr\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.moovie.fr\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.moovie.fr\/index.php\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.moovie.fr\/index.php\/wp-json\/wp\/v2\/comments?post=301"}],"version-history":[{"count":0,"href":"https:\/\/www.moovie.fr\/index.php\/wp-json\/wp\/v2\/posts\/301\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.moovie.fr\/index.php\/wp-json\/wp\/v2\/media?parent=301"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.moovie.fr\/index.php\/wp-json\/wp\/v2\/categories?post=301"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.moovie.fr\/index.php\/wp-json\/wp\/v2\/tags?post=301"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}