{"id":469,"date":"2008-07-04T08:37:28","date_gmt":"2008-07-04T07:37:28","guid":{"rendered":"http:\/\/www.moovie.fr\/index.php\/2008\/07\/04\/le-cinma-la-pub-et-internet\/"},"modified":"2008-07-04T08:37:28","modified_gmt":"2008-07-04T07:37:28","slug":"le-cinma-la-pub-et-internet","status":"publish","type":"post","link":"https:\/\/www.moovie.fr\/index.php\/2008\/07\/04\/le-cinma-la-pub-et-internet\/","title":{"rendered":"Le cin&eacute;ma, la pub et Internet"},"content":{"rendered":"<table cellspacing=\"0\" cellpadding=\"2\" width=\"450\" border=\"0\">\n<tbody>\n<tr>\n<td valign=\"top\" width=\"122\"><a href=\"http:\/\/www.cnc.fr\/\"><img loading=\"lazy\" decoding=\"async\" style=\"border-right: 0px; border-top: 0px; border-left: 0px; border-bottom: 0px\" height=\"34\" alt=\"image\" src=\"http:\/\/www.moovie.fr\/wp-content\/image19.png\" width=\"173\" border=\"0\"><\/a> <\/td>\n<td valign=\"top\" width=\"326\">Internet est devenu en 2007 le premier support publicitaire pour la promotion des films selon le <\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><a href=\"http:\/\/www.cnc.fr\/\">CNC<\/a> (<em>Centre national de la cin\u00e9matographie<\/em>). C&rsquo;est ainsi 110,9 millions d&rsquo;euros investis, soit pr\u00e8s du double par rapport en 2006 (<em>57 millions d&rsquo;euros<\/em>). 58,8% des films fran\u00e7ais ont b\u00e9n\u00e9fici\u00e9 d&rsquo;un budget marketing web. <\/p>\n<p>Parmi les diff\u00e9rents moyens de faire d\u00e9couvrir un film sur Internet : Seesmic (<em>cr\u00e9e par Lo\u00efc Lemeur)<\/em> qui permet aux internautes de donner leur avis en vid\u00e9o. Plus de 200 vid\u00e9os ont ainsi \u00e9t\u00e9 post\u00e9es en r\u00e9ponse \u00e0 la bande annonce du prochain \u00ab\u00a0X-Files\u00a0\u00bb. <center><span style=\"padding-right: 0px; display: block; padding-left: 0px; padding-bottom: 0px; margin: 0px; padding-top: 0px\"> <\/span><span style=\"padding-right: 0px; display: block; padding-left: 0px; background: url(http:\/\/seesmic.com\/images\/seesmichtml.gif) repeat-x left top; padding-bottom: 0px; margin: 0px; width: 435px; padding-top: 0px\"><a href=\"http:\/\/seesmic.com\" target=\"_blank\"><img decoding=\"async\" style=\"border-top-style: none; border-right-style: none; border-left-style: none; border-bottom-style: none\" height=\"29\" src=\"http:\/\/seesmic.com\/images\/spacer.gif\" width=\"100%\" border=\"0\"><\/a><\/span><\/center> <center>&nbsp;<\/center><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Internet est devenu en 2007 le premier support publicitaire pour la promotion des films selon le CNC (Centre national de la cin\u00e9matographie). C&rsquo;est ainsi 110,9 millions d&rsquo;euros investis, soit pr\u00e8s du double par rapport en 2006 (57 millions d&rsquo;euros). 58,8% des films fran\u00e7ais ont b\u00e9n\u00e9fici\u00e9 d&rsquo;un budget marketing web. Parmi les diff\u00e9rents moyens de faire<span class=\"continue-reading\"> <a href=\"https:\/\/www.moovie.fr\/index.php\/2008\/07\/04\/le-cinma-la-pub-et-internet\/\">&#46;&#46;&#46;<\/a><\/span><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_crdt_document":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[19],"tags":[683,320,321,56,550,128,706],"class_list":["post-469","post","type-post","status-publish","format-standard","hentry","category-video","tag-buzz","tag-chiffre","tag-chiffres","tag-cinema","tag-cnc","tag-publicite","tag-statistiques"],"aioseo_notices":[],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.moovie.fr\/index.php\/wp-json\/wp\/v2\/posts\/469","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.moovie.fr\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.moovie.fr\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.moovie.fr\/index.php\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.moovie.fr\/index.php\/wp-json\/wp\/v2\/comments?post=469"}],"version-history":[{"count":0,"href":"https:\/\/www.moovie.fr\/index.php\/wp-json\/wp\/v2\/posts\/469\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.moovie.fr\/index.php\/wp-json\/wp\/v2\/media?parent=469"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.moovie.fr\/index.php\/wp-json\/wp\/v2\/categories?post=469"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.moovie.fr\/index.php\/wp-json\/wp\/v2\/tags?post=469"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}