{"id":484,"date":"2008-07-07T22:22:28","date_gmt":"2008-07-07T21:22:28","guid":{"rendered":"http:\/\/www.moovie.fr\/index.php\/2008\/07\/07\/les-jo-2008-le-laboratoire-de-recherche-un-milliard-de-dollars-de-nbc\/"},"modified":"2008-07-07T22:22:28","modified_gmt":"2008-07-07T21:22:28","slug":"les-jo-2008-le-laboratoire-de-recherche-un-milliard-de-dollars-de-nbc","status":"publish","type":"post","link":"https:\/\/www.moovie.fr\/index.php\/2008\/07\/07\/les-jo-2008-le-laboratoire-de-recherche-un-milliard-de-dollars-de-nbc\/","title":{"rendered":"Les JO 2008 : le &quot;laboratoire de recherche &agrave; un milliard de dollars&quot; de NBC"},"content":{"rendered":"<table cellspacing=\"0\" cellpadding=\"2\" width=\"450\" border=\"0\">\n<tbody>\n<tr>\n<td valign=\"top\" width=\"67\"><a href=\"http:\/\/www.moovie.fr\/wp-content\/image26.png\"><img loading=\"lazy\" decoding=\"async\" style=\"border-right: 0px; border-top: 0px; border-left: 0px; border-bottom: 0px\" height=\"88\" alt=\"image\" src=\"http:\/\/www.moovie.fr\/wp-content\/image-thumb9.png\" width=\"67\" border=\"0\"><\/a> <\/td>\n<td valign=\"top\" width=\"378\">La cha\u00eene am\u00e9ricaine <a href=\"http:\/\/www.nbc.com\/\">NBC<\/a> compte utiliser les 2 200 heures de vid\u00e9os des Jeux Olympiques de P\u00e9kin qu&rsquo;elle diffusera en streaming sur le site <a href=\"http:\/\/www.nbcolympics.com\/\">NBCOlympics.com<\/a> comme une sorte de \u00ab\u00a0<em>laboratoire de recherche \u00e0 un milliard de dollars<\/em>\u00ab\u00a0. La cha\u00eene et les annonceurs dans le m\u00eame temps pourront ainsi mieux analyser et <\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>comprendre comment les internautes visionnent les contenus sur Internet.<\/p>\n<p><a href=\"http:\/\/www.quantcast.com\/\">Quantcast<\/a>, un service d&rsquo;audience Internet, aidera NBC dans sa d\u00e9marche mais ne sera pas le seul partenaire puisqu&rsquo;une autre soci\u00e9t\u00e9 se joint \u00e0 ce projet : <a href=\"http:\/\/www.immi.com\/\">Integrated Media Measurement Inc<\/a> sera en effet charg\u00e9e de distribuer des t\u00e9l\u00e9phones mobiles un peu sp\u00e9ciaux puisqu&rsquo;ils permettront de savoir comment et quand les utilisateurs regardent les vid\u00e9os des JO.<\/p>\n<p><a href=\"http:\/\/www.nbcolympics.com\/\"><img loading=\"lazy\" decoding=\"async\" style=\"border-right: 0px; border-top: 0px; border-left: 0px; border-bottom: 0px\" height=\"284\" alt=\"image\" src=\"http:\/\/www.moovie.fr\/wp-content\/image27.png\" width=\"448\" border=\"0\"><\/a> <\/p>\n<p>Ce sera la premi\u00e8re fois qu&rsquo;une soci\u00e9t\u00e9 m\u00e8nera une \u00e9tude si approfondie sur les habitudes de consommation des contenus vid\u00e9os Internet et\/ou mobiles. Affaire&nbsp; \u00e0 suivre. <\/p>\n<p><a href=\"http:\/\/arstechnica.com\/\">Source<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>La cha\u00eene am\u00e9ricaine NBC compte utiliser les 2 200 heures de vid\u00e9os des Jeux Olympiques de P\u00e9kin qu&rsquo;elle diffusera en streaming sur le site NBCOlympics.com comme une sorte de \u00ab\u00a0laboratoire de recherche \u00e0 un milliard de dollars\u00ab\u00a0. La cha\u00eene et les annonceurs dans le m\u00eame temps pourront ainsi mieux analyser et comprendre comment les internautes<span class=\"continue-reading\"> <a href=\"https:\/\/www.moovie.fr\/index.php\/2008\/07\/07\/les-jo-2008-le-laboratoire-de-recherche-un-milliard-de-dollars-de-nbc\/\">&#46;&#46;&#46;<\/a><\/span><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_crdt_document":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[19],"tags":[439,166,712,326,20,711,706],"class_list":["post-484","post","type-post","status-publish","format-standard","hentry","category-video","tag-diffusion-television","tag-etude","tag-etudes","tag-jeux-olympiques","tag-nbc","tag-pekin","tag-statistiques"],"aioseo_notices":[],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.moovie.fr\/index.php\/wp-json\/wp\/v2\/posts\/484","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.moovie.fr\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.moovie.fr\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.moovie.fr\/index.php\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.moovie.fr\/index.php\/wp-json\/wp\/v2\/comments?post=484"}],"version-history":[{"count":0,"href":"https:\/\/www.moovie.fr\/index.php\/wp-json\/wp\/v2\/posts\/484\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.moovie.fr\/index.php\/wp-json\/wp\/v2\/media?parent=484"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.moovie.fr\/index.php\/wp-json\/wp\/v2\/categories?post=484"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.moovie.fr\/index.php\/wp-json\/wp\/v2\/tags?post=484"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}