{"id":536,"date":"2008-07-24T22:19:27","date_gmt":"2008-07-24T21:19:27","guid":{"rendered":"http:\/\/www.moovie.fr\/index.php\/2008\/07\/24\/les-internautes-amricains-napprcient-par-les-publicits-insres-aux-ugc\/"},"modified":"2008-07-24T22:23:27","modified_gmt":"2008-07-24T21:23:27","slug":"les-internautes-amricains-napprcient-par-les-publicits-insres-aux-ugc","status":"publish","type":"post","link":"https:\/\/www.moovie.fr\/index.php\/2008\/07\/24\/les-internautes-amricains-napprcient-par-les-publicits-insres-aux-ugc\/","title":{"rendered":"Les internautes am&eacute;ricains n&rsquo;appr&eacute;cient pas les publicit&eacute;s ins&eacute;r&eacute;es aux UGC"},"content":{"rendered":"<table border=\"0\" cellspacing=\"0\" cellpadding=\"2\" width=\"450\">\n<tbody>\n<tr>\n<td width=\"62\" valign=\"top\"><a href=\"http:\/\/www.ipsos-na.com\/\"><img loading=\"lazy\" decoding=\"async\" style=\"border-right: 0px; border-top: 0px; border-left: 0px; border-bottom: 0px\" src=\"http:\/\/www.moovie.fr\/wp-content\/image49.png\" border=\"0\" alt=\"image\" width=\"60\" height=\"57\" \/><\/a><\/td>\n<td width=\"387\" valign=\"top\">Selon la <a href=\"http:\/\/www.ipsos-na.com\/news\/client\/act_dsp_pdf.cfm?name=mr080724-1.pdf&amp;id=4011\">derni\u00e8re \u00e9tude<\/a> men\u00e9e par <a href=\"http:\/\/www.ipsos-na.com\/\">Ipsos MediaCT<\/a>, les internautes am\u00e9ricains n&rsquo;aimeraient que tr\u00e8s moyennement les publicit\u00e9s ins\u00e9r\u00e9es \u00e0 des contenus produits par d&rsquo;autres internautes (<em>User <\/em><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><em>Generated Content<\/em>) m\u00eame si ces contenus sont diffus\u00e9s gratuitement.<\/p>\n<p>Ainsi, s&rsquo;ils sont 18% \u00e0 ne pas appr\u00e9cier des publicit\u00e9s int\u00e9gr\u00e9s \u00e0 des contenus de longue dur\u00e9e tels que les \u00e9missions TV et les films (<em>respectivement 18 et 25%<\/em>), ils sont 52% \u00e0 d\u00e9clarer ne pas trouver correct d&rsquo;ins\u00e9rer des publicit\u00e9s \u00e0 des contenus amateurs.<\/p>\n<p><a href=\"http:\/\/www.ipsos-na.com\/news\/client\/act_dsp_pdf.cfm?name=mr080724-1.pdf&amp;id=4011\"><img loading=\"lazy\" decoding=\"async\" style=\"border-right: 0px; border-top: 0px; border-left: 0px; border-bottom: 0px\" src=\"http:\/\/www.moovie.fr\/wp-content\/image50.png\" border=\"0\" alt=\"image\" width=\"445\" height=\"327\" \/><\/a><\/p>\n<p>Voir le <a href=\"http:\/\/www.ipsos-na.com\/news\/client\/act_dsp_pdf.cfm?name=mr080724-1.pdf&amp;id=4011\">communiqu\u00e9 de presse<\/a> (<em>en anglais<\/em>).<\/p>\n<p>D\u00e9j\u00e0 en janvier dernier, une \u00e9tude de <a href=\"http:\/\/www.burstmedia.com\/\">Burst Media<\/a> mettaient en garde les annonceurs vis-\u00e0-vis des publicit\u00e9s ins\u00e9r\u00e9es \u00e0 des vid\u00e9os Internet. Selon cette \u00e9tude, m\u00eame si la majorit\u00e9 des internautes (53.6%) d\u00e9clarait se souvenir de la publicit\u00e9 diffus\u00e9e en pre, mid ou post-roll, les trois quart (soit 78.4%) indiquaient cependant qu\u2019ils percevaient ces publicit\u00e9s comme trop \u201cintrusives\u201d. La moiti\u00e9 des sond\u00e9s (50.7%) d\u00e9clarait m\u00eame arr\u00eater de regarder la vid\u00e9o. Les 18-24 ans sont tout de m\u00eame les moins r\u00e9fractaires. En effet, \u201c<em>seulement<\/em>\u201d 23.6% d\u2019entre eux arr\u00eateraient de regarder la vid\u00e9o mais resteraient tout de m\u00eame sur le site, 11.4% quitteraient d\u00e9finitivement le site\u2026<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Selon la derni\u00e8re \u00e9tude men\u00e9e par Ipsos MediaCT, les internautes am\u00e9ricains n&rsquo;aimeraient que tr\u00e8s moyennement les publicit\u00e9s ins\u00e9r\u00e9es \u00e0 des contenus produits par d&rsquo;autres internautes (User Generated Content) m\u00eame si ces contenus sont diffus\u00e9s gratuitement. Ainsi, s&rsquo;ils sont 18% \u00e0 ne pas appr\u00e9cier des publicit\u00e9s int\u00e9gr\u00e9s \u00e0 des contenus de longue dur\u00e9e tels que les<span class=\"continue-reading\"> <a href=\"https:\/\/www.moovie.fr\/index.php\/2008\/07\/24\/les-internautes-amricains-napprcient-par-les-publicits-insres-aux-ugc\/\">&#46;&#46;&#46;<\/a><\/span><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_crdt_document":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[51,52,19],"tags":[320,321,735,706,380],"class_list":["post-536","post","type-post","status-publish","format-standard","hentry","category-audio","category-presse","category-video","tag-chiffre","tag-chiffres","tag-publicites","tag-statistiques","tag-user-generated-content"],"aioseo_notices":[],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.moovie.fr\/index.php\/wp-json\/wp\/v2\/posts\/536","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.moovie.fr\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.moovie.fr\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.moovie.fr\/index.php\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.moovie.fr\/index.php\/wp-json\/wp\/v2\/comments?post=536"}],"version-history":[{"count":0,"href":"https:\/\/www.moovie.fr\/index.php\/wp-json\/wp\/v2\/posts\/536\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.moovie.fr\/index.php\/wp-json\/wp\/v2\/media?parent=536"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.moovie.fr\/index.php\/wp-json\/wp\/v2\/categories?post=536"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.moovie.fr\/index.php\/wp-json\/wp\/v2\/tags?post=536"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}