{"id":633,"date":"2008-08-10T22:40:24","date_gmt":"2008-08-10T21:40:24","guid":{"rendered":"http:\/\/www.moovie.fr\/index.php\/2008\/08\/10\/panasonic-lance-la-world-wide-wave-la-ola-mondiale-sur-internet\/"},"modified":"2008-08-10T23:06:19","modified_gmt":"2008-08-10T22:06:19","slug":"panasonic-lance-la-world-wide-wave-la-ola-mondiale-sur-internet","status":"publish","type":"post","link":"https:\/\/www.moovie.fr\/index.php\/2008\/08\/10\/panasonic-lance-la-world-wide-wave-la-ola-mondiale-sur-internet\/","title":{"rendered":"Panasonic lance la &quot;World Wide Wave&quot;, la &quot;Ola&quot; mondiale sur Internet"},"content":{"rendered":"<table border=\"0\" cellspacing=\"0\" cellpadding=\"2\" width=\"450\">\n<tbody>\n<tr>\n<td width=\"106\" valign=\"top\"><a href=\"http:\/\/wave.panasonic.net\/\"><img loading=\"lazy\" decoding=\"async\" style=\"border-right: 0px; border-top: 0px; border-left: 0px; border-bottom: 0px\" src=\"http:\/\/www.moovie.fr\/wp-content\/image94.png\" border=\"0\" alt=\"image\" width=\"108\" height=\"69\" \/><\/a><\/td>\n<td width=\"338\" valign=\"top\">Apparue pour certains lors d&rsquo;un match universitaire de football am\u00e9ricain au Michigan Stadium en 1983, pour d&rsquo;autres dans un stade de baseball \u00e0 D\u00e9troit et devenue un v\u00e9ritable ph\u00e9nom\u00e8ne lors de la Coupe du monde de<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>football au Mexique en 1986, la \u00ab\u00a0Ola\u00a0\u00bb (<em>ou \u00ab\u00a0Wave\u00a0\u00bb en anglais)<\/em> d\u00e9barque sur le net gr\u00e2ce \u00e0 Panasonic.<\/p>\n<p>La marque cherche ainsi \u00e0 d\u00e9velopper une forme nouvelle de publicit\u00e9 qui vise \u00e0 int\u00e9grer l&rsquo;aspect UGC (<em><a href=\"http:\/\/fr.wikipedia.org\/wiki\/Contenu_g%C3%A9n%C3%A9r%C3%A9_par_les_utilisateurs\">User Generated Content<\/a><\/em>), communautaire et viral en reprenant les principes de cr\u00e9ation de cha\u00eenes sur Internet (<em>telles que celles propos\u00e9es par <\/em><a href=\"http:\/\/www.youtube.com\/watch?v=VfDW7qAdFGk\"><em>Google pour Gmail<\/em><\/a><em> et par le <\/em><em>T\u00e9l\u00e9thon 2007<\/em> avec \u00ab\u00a0<a href=\"http:\/\/www.dailymotion.com\/video\/k399sdJwbfy9wXocQt\">Tel est ton coeur<\/a>\u00ab\u00a0), Panasonic invite les internautes \u00e0 poster leur vid\u00e9o les montrant en train de faire la Ola. Une fois enregistr\u00e9e et envoy\u00e9e, la vid\u00e9o sera retravaill\u00e9e par l&rsquo;\u00e9quipe de World Wide Wave. Une fois en ligne, vous pourrez \u00ab\u00a0customiser\u00a0\u00bb votre vid\u00e9o.<\/p>\n<p><a href=\"http:\/\/wave.panasonic.net\/\"><img loading=\"lazy\" decoding=\"async\" style=\"border-right: 0px; border-top: 0px; border-left: 0px; border-bottom: 0px\" src=\"http:\/\/www.moovie.fr\/wp-content\/image95.png\" border=\"0\" alt=\"image\" width=\"459\" height=\"283\" \/><\/a><\/p>\n<p>894 internautes ont d\u00e9j\u00e0 envoy\u00e9 leur vid\u00e9o (<em>Google avait g\u00e9n\u00e9r\u00e9 1014 <\/em><a href=\"http:\/\/fr.youtube.com\/video_response_view_all?v=VfDW7qAdFGk\"><em>r\u00e9ponses<\/em><\/a><em> et le T\u00e9l\u00e9thon <\/em><a href=\"http:\/\/www.dailymotion.com\/group\/89232\"><em>pr\u00e8s de 300<\/em><\/a>)<\/p>\n<p>Source : <a href=\"http:\/\/lebuzz.info\/2008\/08\/3989\/pekin-2008-faire-la-vague-sur-le-web-en-video\/\">lebuzz.info<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Apparue pour certains lors d&rsquo;un match universitaire de football am\u00e9ricain au Michigan Stadium en 1983, pour d&rsquo;autres dans un stade de baseball \u00e0 D\u00e9troit et devenue un v\u00e9ritable ph\u00e9nom\u00e8ne lors de la Coupe du monde de football au Mexique en 1986, la \u00ab\u00a0Ola\u00a0\u00bb (ou \u00ab\u00a0Wave\u00a0\u00bb en anglais) d\u00e9barque sur le net gr\u00e2ce \u00e0 Panasonic. La<span class=\"continue-reading\"> <a href=\"https:\/\/www.moovie.fr\/index.php\/2008\/08\/10\/panasonic-lance-la-world-wide-wave-la-ola-mondiale-sur-internet\/\">&#46;&#46;&#46;<\/a><\/span><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_crdt_document":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[19],"tags":[795,114,794,797,796,380],"class_list":["post-633","post","type-post","status-publish","format-standard","hentry","category-video","tag-gmail","tag-google","tag-panasonic","tag-tel-est-ton-coeur","tag-telethon","tag-user-generated-content"],"aioseo_notices":[],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.moovie.fr\/index.php\/wp-json\/wp\/v2\/posts\/633","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.moovie.fr\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.moovie.fr\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.moovie.fr\/index.php\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.moovie.fr\/index.php\/wp-json\/wp\/v2\/comments?post=633"}],"version-history":[{"count":0,"href":"https:\/\/www.moovie.fr\/index.php\/wp-json\/wp\/v2\/posts\/633\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.moovie.fr\/index.php\/wp-json\/wp\/v2\/media?parent=633"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.moovie.fr\/index.php\/wp-json\/wp\/v2\/categories?post=633"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.moovie.fr\/index.php\/wp-json\/wp\/v2\/tags?post=633"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}