{"id":69,"date":"2007-12-06T01:58:31","date_gmt":"2007-12-06T00:58:31","guid":{"rendered":"http:\/\/www.moovie.fr\/index.php\/2007\/12\/06\/apple-devrait-changer-de-strategie-par-rapport-au-marche-de-la-video\/"},"modified":"2007-12-06T01:58:31","modified_gmt":"2007-12-06T00:58:31","slug":"apple-devrait-changer-de-strategie-par-rapport-au-marche-de-la-video","status":"publish","type":"post","link":"https:\/\/www.moovie.fr\/index.php\/2007\/12\/06\/apple-devrait-changer-de-strategie-par-rapport-au-marche-de-la-video\/","title":{"rendered":"Apple devrait changer de strat\u00e9gie par rapport au march\u00e9 de la vid\u00e9o"},"content":{"rendered":"<p><a href=\"http:\/\/www.apple.com\/fr\/\" target=\"_blank\"><img decoding=\"async\" src=\"http:\/\/i97.photobucket.com\/albums\/l239\/Loadings\/applelogo-1.gif\" border=\"0\" alt=\"Photo Sharing and Video Hosting at Photobucket\"><\/a><\/p>\n<p>James McQuivey, analyste chez <a href=\"http:\/\/www.forrester.com\/rb\/research\">Forrester<\/a> conseille \u00e0 Apple dans un <a href=\"http:\/\/www.news.com\/Why-Apple-cant-do-to-video-what-it-did-to-music\/2010-1025_3-6221547.html?tag=nefd.top\">article<\/a> paru sur le site Cnet, de modifier sa strat\u00e9gie par rapport au march\u00e9 de la vid\u00e9o dans lequel la firme \u00e0 la pomme tente de r\u00e9it\u00e9rer avec l&rsquo;Apple Tv, ce qu&rsquo;elle a r\u00e9ussi \u00e0 accomplir dans l&rsquo;industrie musicale avec l&rsquo;iPod.<\/p>\n<p><center><a href=\"http:\/\/www.apple.com\/fr\/appletv\/\" target=\"_blank\"><img decoding=\"async\" src=\"http:\/\/i97.photobucket.com\/albums\/l239\/Loadings\/appletv-1.gif\" border=\"0\" alt=\"Photo Sharing and Video Hosting at Photobucket\"><\/a><\/center><\/p>\n<p>L&rsquo;analyste explique ainsi que les \u00ab\u00a0<em>lecteurs mp3, dont l&rsquo;iPod, sont valoris\u00e9s par les utilisateurs d\u00e8s le premier jour de leur achat puisqu&rsquo;ils peuvent y transf\u00e9rer imm\u00e9diatement l&rsquo;ensemble de leur collection de CD<\/em>\u00ab\u00a0. \u00ab\u00a0<em>Le march\u00e9 de la vid\u00e9o est diff\u00e9rent puisque les utilisateurs de l&rsquo;apple tv ne peuvent pas transf\u00e9rer leur DVD sur iTunes.<\/em>\u00a0\u00bb Pire, selon James McQuivey, le fait que le r\u00e9seau am\u00e9ricain NBC ait retir\u00e9 ses productions d&rsquo;iTunes. Il conseille donc \u00e0 Apple de recr\u00e9er un partenariat avec NBC et d&rsquo;\u00eatre plus pr\u00e9sent via iTunes dans le domaine des vid\u00e9os Internet professionnelles ou produites par les internautes.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>James McQuivey, analyste chez Forrester conseille \u00e0 Apple dans un article paru sur le site Cnet, de modifier sa strat\u00e9gie par rapport au march\u00e9 de la vid\u00e9o dans lequel la firme \u00e0 la pomme tente de r\u00e9it\u00e9rer avec l&rsquo;Apple Tv, ce qu&rsquo;elle a r\u00e9ussi \u00e0 accomplir dans l&rsquo;industrie musicale avec l&rsquo;iPod. L&rsquo;analyste explique ainsi que<span class=\"continue-reading\"> <a href=\"https:\/\/www.moovie.fr\/index.php\/2007\/12\/06\/apple-devrait-changer-de-strategie-par-rapport-au-marche-de-la-video\/\">&#46;&#46;&#46;<\/a><\/span><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_crdt_document":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[19],"tags":[30,100,101,35,21],"class_list":["post-69","post","type-post","status-publish","format-standard","hentry","category-video","tag-apple","tag-apple-tv","tag-forrester","tag-ugc","tag-web-serie"],"aioseo_notices":[],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.moovie.fr\/index.php\/wp-json\/wp\/v2\/posts\/69","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.moovie.fr\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.moovie.fr\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.moovie.fr\/index.php\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.moovie.fr\/index.php\/wp-json\/wp\/v2\/comments?post=69"}],"version-history":[{"count":0,"href":"https:\/\/www.moovie.fr\/index.php\/wp-json\/wp\/v2\/posts\/69\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.moovie.fr\/index.php\/wp-json\/wp\/v2\/media?parent=69"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.moovie.fr\/index.php\/wp-json\/wp\/v2\/categories?post=69"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.moovie.fr\/index.php\/wp-json\/wp\/v2\/tags?post=69"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}