{"id":78,"date":"2007-12-10T15:49:27","date_gmt":"2007-12-10T14:49:27","guid":{"rendered":"http:\/\/www.moovie.fr\/index.php\/2007\/12\/10\/dr-pepper-fait-sa-pub-dans-une-video-de-tay-zonday-cherry-chocolate-rain\/"},"modified":"2007-12-10T15:49:27","modified_gmt":"2007-12-10T14:49:27","slug":"dr-pepper-fait-sa-pub-dans-une-video-de-tay-zonday-cherry-chocolate-rain","status":"publish","type":"post","link":"https:\/\/www.moovie.fr\/index.php\/2007\/12\/10\/dr-pepper-fait-sa-pub-dans-une-video-de-tay-zonday-cherry-chocolate-rain\/","title":{"rendered":"Dr Pepper fait sa pub dans une vid\u00e9o de Tay Zonday : \u00ab\u00a0Cherry Chocolate Rain\u00a0\u00bb"},"content":{"rendered":"<p>En avril dernier, d\u00e9barque sur Youtube la vid\u00e9o d&rsquo;un certain Adam Bahner (<em>alias Tay Zonday, auteur-compositeur am\u00e9ricain de 25 ans et \u00e9tudiant \u00e0 l&rsquo;universit\u00e9 du Minnesota<\/em>) interpr\u00e9tant le titre \u00ab\u00a0<a href=\"http:\/\/www.youtube.com\/watch?v=EwTZ2xpQwpA\">Chocolate Rain<\/a>\u00ab\u00a0. La vid\u00e9o devient tr\u00e8s rapidement un v\u00e9ritable carton sur le net, accumulant \u00e0 ce jour plus de 12 millions de visionnages.<\/p>\n<p><center><object width=\"425\" height=\"355\"><param name=\"movie\" value=\"http:\/\/www.youtube.com\/v\/EwTZ2xpQwpA&#038;rel=1\"><\/param><param name=\"wmode\" value=\"transparent\"><\/param><\/object><\/center><\/p>\n<p>Il y deux semaines, le gar\u00e7on r\u00e9cidive en postant (<em>toujours sur Youtube<\/em>) sa nouvelle vid\u00e9o intititul\u00e9e \u00ab\u00a0<a href=\"http:\/\/www.youtube.com\/watch?v=2x2W12A8Qow&#038;feature=user\">Cherry Chocolate Rain<\/a>\u00a0\u00bb<br \/>\nLa diff\u00e9rence ? Une production et r\u00e9alisation plus soign\u00e9es, une collaboration avec le rappeur <a href=\"http:\/\/www.mistajohnson.com\/\">Mista Johnson<\/a> et surtout des paroles faisant la promotion du \u00ab\u00a0<a href=\"http:\/\/www.drpepper.com\/text\/dietcc.aspx\">Cherry Chocolate Diet Dr Pepper<\/a>\u00ab\u00a0, une boisson qui sera mise en vente aux USA de janvier \u00e0 avril 2008.<\/p>\n<p><object width=\"425\" height=\"355\"><param name=\"movie\" value=\"http:\/\/www.youtube.com\/v\/2x2W12A8Qow&#038;rel=1\"><\/param><param name=\"wmode\" value=\"transparent\"><\/param><\/object><\/p>\n<p>Les soci\u00e9t\u00e9s de boissons non alcoolis\u00e9es comme Coca-Cola ou Pepsi ont pour habitude de s&rsquo;offrir des stars comme Michael Jackson ou encore Britney Spears pour faire la promotion de leurs nouvelles boissons. Dr Pepper innove en collaborant avec Tay Zonday, internaute totalement inconnu il y a encore 1 an et qui n&rsquo;a sign\u00e9 (<em>pour l&rsquo;instant<\/em>) aucun contrat avec une maison de disque. \u00ab\u00a0<em>Nous tentons cette nouvelle exp\u00e9rience pour rester connect\u00e9s aux consommateurs qui ne regarderaient pas ou plus les m\u00e9dias traditionnels<\/em>\u00a0\u00bb explique Jaxie Alt, directeur marketing de Dr Pepper. La vid\u00e9o a d\u00e9j\u00e0 et\u00e9 vue plus de 1 million de fois.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>En avril dernier, d\u00e9barque sur Youtube la vid\u00e9o d&rsquo;un certain Adam Bahner (alias Tay Zonday, auteur-compositeur am\u00e9ricain de 25 ans et \u00e9tudiant \u00e0 l&rsquo;universit\u00e9 du Minnesota) interpr\u00e9tant le titre \u00ab\u00a0Chocolate Rain\u00ab\u00a0. La vid\u00e9o devient tr\u00e8s rapidement un v\u00e9ritable carton sur le net, accumulant \u00e0 ce jour plus de 12 millions de visionnages. Il y deux<span class=\"continue-reading\"> <a href=\"https:\/\/www.moovie.fr\/index.php\/2007\/12\/10\/dr-pepper-fait-sa-pub-dans-une-video-de-tay-zonday-cherry-chocolate-rain\/\">&#46;&#46;&#46;<\/a><\/span><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[19],"tags":[127,128,129,85],"class_list":["post-78","post","type-post","status-publish","format-standard","hentry","category-video","tag-dr-pepper","tag-publicite","tag-tay-zonday","tag-youtube"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 4.9.10 - aioseo.com -->\n\t<meta name=\"description\" content=\"En avril dernier, d\u00e9barque sur Youtube la vid\u00e9o d&#039;un certain Adam Bahner (alias Tay Zonday, auteur-compositeur am\u00e9ricain de 25 ans et \u00e9tudiant \u00e0 l&#039;universit\u00e9 du Minnesota) interpr\u00e9tant le titre &quot;Chocolate Rain&quot;. La vid\u00e9o devient tr\u00e8s rapidement un v\u00e9ritable carton sur le net, accumulant \u00e0 ce jour plus de 12 millions de visionnages. 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