Suite de l’affaire Domino’s Pizza. Pour rappel, deux employés de la chaîne de restauration, Kristy Hammonds et Michael Setzerde qui respirent l’intelligence ont filmé leur exploit qui consistait à “s’amuser” avec les ingrédients de sandwichs. La vidéo s’est retrouvée sur YouTube et a été à l’origine d’un bad buzz que n’importe quelle société et tout particulièrement n’importe quelle chaîne de restauration souhaiteraient éviter. Si Internet peut se révéler être un formidable moyen de communication (on pense aux importantes économies publicitaires que fait Apple grâce aux milliers, millions de blogueurs lorsque ces derniers publient gratuitement les dernières informations de la firme à la pomme), il peut également devenir l’exact opposé, et c’est ce qui est arrivé à Domino’s Pizza. Patrick Doyle, président US de Domino’s a souhaité répondre via YouTube afin de regagner la confiance des consommateurs.

Hello, I’m Patrick Doyle, President of Domino’s USA. Recently we discovered a video of two Domino’s team members who thought that their acts would be a funny YouTube hoax. We sincerely apologize for this incident. We thank members of the online community who quickly alerted us and allowed us to take immediate action. Although the individuals in question claim it’s a hoax, we’re taking this incredibly seriously.

This was an isolated incident in Conover, N.C. The two team members have been dismissed and there are felony warrants out for their arrest. The store has been shut down and sanitized from top to bottom. There is nothing more important or sacred to us than our customers’ trust.

We’re re-examining all of our hiring practices to make sure that people like this don’t make it into our stores. We have auditors across the country in our stores every day of the week making sure that our stores are as clean as they can possibly be and that we’re delivering high quality food to our customers day-in and day-out. The independent owner of that store is reeling from the damage that this has caused. And it’s not a surprise that this has caused a lot of damage to our brand.

It sickens me that the actions of two individuals could impact our great system where 125,000 men and women work for local business owners around the U.S. and in more than 60 countries around the world.

We take tremendous pride in crafting delicious food that they deliver to you every day. There are so many people who have come forward with messages of support for us and we want to thank you for hanging in there with us as we work to regain your trust. Thank you.”

About Cédric Bellenger

Curious since 1980.